CERTIFIED COURSE

28-29 November

Sofia, Bulgaria

AI for Business: Mastering AI-Driven Business Solutions

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AI for Business: Mastering AI-Driven Business Solutions

Course Overview and Objectives

Join our immersive workshop on Artificial Intelligence applications in marketing and business solutions.

Over the course of two days, participants will delve into user-friendly AI tools underpinned by fundamental technologies, including machine learning, natural language processing (NLP), and deep-learning vision analysis, illustrated through real-world scenarios.

This program welcomes all students, whether you’re familiar with AI or just starting out. Participants will receive an internationally recognised certificate of completion.

28-29, November

Sofia, Bulgaria

Day 1

Key AI technologies and Applications in Marketing and Business

  • How to extract insights from customer data via Machine Learning
  • Micro-targeting techniques via Natural Language Processing (NLP)
  • AI-powered SEO: Enhancing SEO via AI-driven keyword research.
  • Visual listening from the automatic analysis of social media images vis Deep Learning

Day 2

Key AI technologies and Applications in Marketing and Business

  • Crafting prompts with ChatGPT for effective communication.
  • AI-generated advertisement strategies.
  • Conversational marketing using chatbots.
  • AI Influencers powered by ChatGPT.
  • The role of robots in the future of the service industry.

Prof. Andy Jeon

Brief Bio

Andy Jeon (Ph.D., University of Texas at Austin) specializes in teaching and researching the application of emerging technologies, particularly artificial intelligence (AI), within the field of marketing and Business. His research is centered on understanding the roles of AI, such as convolutional neural network (CNN), natural language processing (NLP), chatbots, and robot companions in communications. He is also dedicated to advancing research methods and has developed his own AI research platforms, such as CNN-based chatbot systems and the metaverse platforms. These platforms enable him to gather and analyze real-world behaviors, such as emotional interactions with chatbots and gaze-tracking data, resulting in practical and realistic findings. His research, conducted using these platforms, has been published in various journals and proceedings, including the Journal of Interactive Marketing, Journal of Advertising, Journal of Business Research, and IEEE VR.

Certificate

The participants will receive Internationally accepted certificates for completion

The participants will receive Internationally accepted certificates for completion.

REGISTER HERE

Register for AI for Business: Mastering AI-Driven Business Solutions